The Minister of Foreign Trade and Tourism, Eduardo Ferreyros, has announced the launch of the new Brand Peru.
What is it and how was it developed?
The new brand is a logo in white and red colors, with a geometric spiral shape, symbol that has been a constant in the Peruvian cultures.
“The letter “P” refers, not only to the Nasca Lines. The spiral is also present in the Caral, which is a universal symbol of continuity. In the center there is a @ which is the symbol of modernity, and it shapes the word Peru”, explained Ferreyros.
A single identity
He also explained that its creation started during the management of Mercedes Araoz, when the need of a new brand was perceived, a brand which positions Peru abroad to attract tourism and investors. “Before there were logos for each issue, and the idea was to unify them and create a single identity”, pointed out Ferreyros.
Ferreyros said that he was sure that this country brand would continue during future Administrations, as it is a technical work.